NO DEFAULT
The idea When we're useful Proof Bring us the problem

BUILD THE
RIGHT THING.

not the obvious thing.

Software for problems that don't have an obvious answer.

Bring us the problem
The idea
before you choose
the solution

Most bad software starts with an answer somebody chose too early.

We start with the problem, challenge the obvious solution, and build what actually belongs there.

AI?
buy instead?
integrate?
don't build it?

WHEN WE'RE
USEFUL

Usually when the current way of working is expensive, fragile and manual — or the product has become hard to move forward.

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Some of the teams
we've built for
Disney NBA EA
Cisco VMware OpenDNS
ServiceNow Estée Lauder
Fox Fox Searchlight IMAX
Zoho Schiller

NOT EVERY PROBLEM NEEDS US.

Sometimes the right answer is cheaper.

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seriously. take the cheaper answer.

A good engineering partner should occasionally tell you not to hire them.

CODE GOT CHEAP.
BAD DECISIONS DIDN'T.

speed ≠ judgment

AI changed how quickly software can be produced. Good. We use that leverage too.

Speed only matters when the problem is understood, the architecture holds up, and somebody is accountable for what happens after the demo.

No Default is led by senior engineers with more than 35 years of combined software experience.

BRING US THE
MESSY VERSION.

The workflow nobody trusts. The half-built product. The system that should have existed two years ago.
messy is fine
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